Customer Intelligence And Business Performance Of Shoprite In Fct Abuja, Nigeria

The study examined customer intelligence and business performance of Shoprite in the Federal Capital Territory of Abuja. The primary focus of the study is on how ShopRite's business success, namely in terms of market share and customer happiness, is impacted by consumer intelligence. The study extracted a population of 352 from the three selected ShopRite stores in the Federal Capital Territory of Abuja, Nigeria, and the sample size was 187 using the Taro Yamane formula. The study analyzed the data collected using correlation analysis, ANOVA, and simple regression procedures using SPSS statistical software. The results showed that consumer intelligence significantly influences ShopRite stores' commercial performance and strategic growth. The results also showed that ShopRite outlets in the Federal Capital Territory of Abuja's business performance benefited from customer intelligence. The outcome showed that ShopRite stores' market share and customer satisfaction are positively impacted by consumer intelligence. The study concluded that the adoption and practice of customer intelligence have a positive effect on the consistent business performance of ShopRite stores, and this conclusion is in alignment with the objective of the study. The study also recommended that ShopRite's top management and strategic thinkers should also push more for innovative intelligence to boost their customer intelligence, which will enhance consistent customer satisfaction and improve market share holistically. The study adds to and generates a wealth of new knowledge about customer intelligence and business performance in modern enterprise settings.